‘O’ No: The Rosie O’Donnell Show and OWN Lay Off 30 People: O Magazine Sales Plunge

Oprah’s ventures are seeing the impact of the media queen’s daytime television show going off the air.

The Wheard: FreddyO

Oprah’s brand hasn’t been the same since her Television show went off the air last September, now we are hearing that her magazine’s sales have also faded from sight. Its sad to watch a woman, who in most people’s eyes never fail, fail.

I think we need to make sure we do our part to support lady “O” in her time of need.

Eurweb is reporting “Brass at Hearst, which publishes the 2.4 million circulated publication with Winfrey, had downplayed the impact of the show’s ending on the magazine, saying they expected fans to turn to it to get their Oprah fix.

To their surprise The Oprah Magazine’s newsstand sales plunged 32 percent to 413,363 in the second half of last year (after an 8 percent falloff in the first half), according to just-released Audit Bureau of Circulations figures. By comparison, all measured consumer magazines’ single-copy sales dropped 10 percent. Adweek reports….

The rep said that with the economy soft and the show ending, a dropoff in newsstand sales wasn’t a surprise and pointed out that newsstand sales of the January issue were up 28 percent to 825,000.

Winfrey recently did a interview with extra explaining why she started OWN:

“The reason I did OWN was I wanted to continue the platform to speak to people in a way that made them feel inspired. And that’s been harder than I thought it would be, but it’s also been as exciting as I thought it would be.”

lilD

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